Networking has to do with creating and maintaining useful professional or social relationships. It is an opportunity to relate to people who share common interests. It doesn’t have to occur in a formal setting, it could occur at a party, at a hangout or even online. The key is to identify people who can help you achieve your goals and share similar values with you. Networking is usually mutually beneficial. You should present yourself as a person of value and others will be willing to maintain a relationship with you.
But why is networking considered to be so important?
Networking Opens New Opportunities
Opportunities can come in the form of an interested client, being referred for a high-paying job, or even being introduced to professionals in your field. Building long-term relationships with key individuals can lead to opportunities that will help you advance your career.
Networking Allows for Visibility
If people are unaware of what you have to offer, there is no way to spark their interest or have them contact you when they require the services you provide. Networking with the right people will increase the visibility of what you and your brand can offer. You may find someone willing to collaborate with your brand and take it to the next level.
It Builds Your Confidence
Networking can be challenging, especially if you are introverted or shy. It takes a lot of courage to actively reach out to people, but it gets easier after a few encounters. It also helps you gain confidence in your abilities.
It allows for exchange of Ideas
Having a group of professionals in your circle will undoubtedly help you advance your knowledge. You can share your creative ideas with them and get their feedback on how to improve them. This exchange and improvement of ideas can help you achieve professional success.
When used correctly, networking can be an effective tool for career advancement. Once you actively begin to connect with people, you will begin to enjoy the numerous benefits and even find it interesting.